Engagement Rate
Calculate engagements as a percentage of a clearly selected denominator.
Choose impressions, reach, or followers deliberately because each answers a different question.
Open Engagement RateThe decision guide / 13 calculators
Production & signals
Make format, engagement, and file-size assumptions visible.
Worksheet / 01 / 4 tools
Read campaign and audience signals.
Choose the denominator and event definition before comparing engagement or advertiser cost. A click, conversion, impression, and view answer different questions.
Advertiser CPM
Calculate campaign cost per thousand impressions for a creator campaign brief.
Use this for the advertiser-side media cost context of a creator campaign, not creator revenue.
Open Advertiser CPMAdvertiser CPC
Calculate advertiser spend per click for a creator campaign context.
Use this to compare campaign spend with clicks; it does not estimate a creator fee or audience value.
Open Advertiser CPCAdvertiser CPA
Calculate advertiser spend per campaign conversion in a creator brief.
Use this for advertiser acquisition cost with a defined conversion event, not creator earnings.
Open Advertiser CPAWorksheet / 02 / 3 tools
Separate creator revenue from viewing volume.
Use entered revenue and RPM scenarios separately from watch-time arithmetic. Views and watch hours describe volume, not a guaranteed payout or distribution outcome.
Creator RPM
Calculate creator revenue per thousand views from user-entered revenue and views.
Use this for observed or scenario creator revenue, distinct from advertiser CPM.
Open Creator RPMCreator Earnings
Estimate entered creator earnings from an RPM scenario and views.
Use your own RPM and view scenario; this tool does not supply market rates or earnings guarantees.
Open Creator EarningsWatch Time
Estimate total watch time from views and user-entered average watch seconds.
Use this to plan viewing volume from explicit audience inputs, not to predict distribution.
Open Watch TimeWorksheet / 03 / 4 tools
Prepare a video for delivery.
Check frame ratio, estimated encoded size, observed average bitrate, and transfer time as separate production constraints.
Aspect Ratio
Divide width by height to describe a frame's numeric aspect ratio.
Use matching units and simplify or round the displayed ratio when preparing a format spec.
Open Aspect RatioVideo File Size
Estimate binary file size from bitrate and duration.
Use the encoded bitrate and duration, then allow for container metadata and platform processing.
Open Video File SizeBitrate from File Size
Derive average bitrate from a binary file size and duration.
Use this to inspect a rendered file's average bitrate before delivery.
Open Bitrate from File SizeUpload Time
Estimate upload duration from binary file size and user-entered bandwidth.
Use this for a rough transfer estimate and add headroom for protocol, Wi-Fi, and service overhead.
Open Upload TimeWorksheet / 04 / 2 tools
Draft text locally.
Count grapheme clusters or qualifying hashtag tokens while drafting, then confirm the destination service's own rules before publishing.
Character Counter
Count user-entered text as Unicode grapheme clusters without storing or sharing the text.
Use this for local caption, title, or bio drafting when a character count is useful; the rule counts visible grapheme clusters, not UTF-16 units.
Open Character CounterHashtag Counter
Count locally entered hashtags using an explicit Unicode token rule.
Use this to audit draft hashtags: a hashtag starts at text start or after whitespace and contains letters, numbers, or underscores.
Open Hashtag CounterFrom calculation to decision
Choose the right lens.
Read the result alongside its definition, not as a standalone score.
How we document formulas and limitationsComparing campaign reports?
Name the denominator, event definition, and reporting window. Advertiser CPM, CPC, and CPA describe campaign cost; they do not describe creator compensation or prove incrementality.
Estimating creator revenue?
Use your own RPM and view scenario, and keep watch time as a separate audience-volume measure. Platform eligibility, deductions, and changing audience mix can alter actual revenue.
Sending a finished video?
Check the export's ratio, average bitrate, size, and transfer estimate against the destination's current requirements. File arithmetic does not guarantee acceptance or quality.